We were hired to launch The Candle Cellar and establish a brand vision. We did so by creating a brand that would embody a feeling. These candles are all named after a city in France and each candle is meant to embody the feeling of the city, we reflected this in all imagery and video across social media platforms. We also launched an influencer campaign to introduce the candles, which in turn helped them sell out within the first two weeks of sales.